Walter Findlay Ltd is a fourth generation family owned company manufacturing bread, small goods and food coatings. The Findlay family is originally from Scotland and became synonymous with bread baking in New Zealand around the 1900s. The history and development of Walter Findlay Ltd is a remarkable story. The business survives challenges such as the Napier Earthquake, the tragic death of one of its founders, and more recently the onslaught of supermarket competition. A single minded determination and timely business decision-making has ensured the survival of bread baking in Gisborne.